The myth of junkfood-eating gamers is actually about social hunger – and gender

It’s a familiar caricature: poorly nourished, pimpled, greasy pizza fingers tapping furiously on a keyboard, eyes glued to a screen, surrounded by a sea of trash and soda bottles. The stereotypical "gaming nerd" is both unhealthy and challenged when it comes to tidiness and hygiene. While stereotypes about gamers hold true to some extent, they might not be for the reasons we once supposed. That’s what new research on the daily lives of gamers reveals.

“The eating habits of gamers are actually attributable to them being social creatures. If they live with others, they prioritize the social aspect of meals and often make an effort to prepare food. If not, and they live alone – as an increasing number of Danes do – it’s often about quickly finishing a meal to get back to socializing with friends online,” explains Thomas Skelly from the Department of Food and Resource Economics.

Together with research colleague Kristian Haulund Jensen from the Department of Psychology at Aarhus University, Skelly examined existing research on the topic and then combined it with his own data from fourteen young gamers using diary entries, qualitative interviews and focus groups.

The new study concludes that the main factor influencing whether young gamers opt for a frozen supermarket pizza or homemade stew is whether the most attractive social activity is centered around cooking and dining or online in the game waiting for them.

Moreover, a significant gender difference emerged, which we'll return to later.

Previous research missed the everyday aspect

According to the researchers, previous studies on this topic have been lackluster because they overemphasized LAN-parties, where gamers gather to play in groups big and small.

“The eating habits of most people vary between everyday life and for special occasions and it’s no different in gamer culture. In everyday life, gamers, like other young people, are somewhat driven by the need for a quick bite. But when they gather at major events, there’s an inherent culture of unhealthy eating often being washed down with energy drinks and soda. In large part, this is where the stereotypes originate,” explains Kristian Haulund Jensen.

Therefore, the researchers want to differentiate between two types of food in understanding gamer food culture – "gamer food" and "gaming food."

The first type is closely associated with social gamer events, such as LAN parties. Here, according to the researchers, the intake of junk food is a symbolic act.

“This excess of pizza, chips, cola, etc., is heavily symbolic in a kind of celebratory ritual of gaming culture. But this ritualistic junk-food-eating is strongly associated with the stereotype of the unhealthy gamer, even though it’s not an everyday phenomenon, as shown in our review of earlier studies,” says Thomas Skelly.

As such, the researchers propose a different term: “gaming food,” which refers to the daily eating habits of gamers. This might involve "fast food" because speed can be crucial.

“If the priority is to get back to socializing with friends in an online game, it needs to be quick. But it doesn’t necessarily have to be junk food – a sandwich on dark Danish rye bread is equally fast,” explains Thomas Skelly.

Fastfood rye bread and clean homes for women gamers

Nevertheless, the researchers did find a pattern regarding whether the chosen quick “gaming food” is healthy or unhealthy, which has more to do with gender than gamer culture.

There is a significant difference in the norms male and female gamers have regarding the food they consume. According to the researchers, this somewhat aligns with gender-based eating habits in other contexts. The same applies to household priorities, like cleaning.

“Women participants showed much more awareness of health and household ideals than the men. These considerations are essential in managing everyday life, where they often play no significant role for male gamers,” says Kristian Haulund Jensen.

He believes that the difference is partly due to society placing higher demands on women’s bodies, appearance, and homes – which are expected to be presentable. This creates a different form of shame among women about being perceived as unhealthy or unclean.

“So, whereas men are more inclined to satisfy a craving with junk food from a convenience store and leave the trash behind, women might instead make a rye bread sandwich in the kitchen and tidy up afterward,” says Kristian Haulund Jensen.

According to the researchers, the reputation of gamer culture is more a result of gaming historically being dominated by men (especially in earlier years) rather than being inherent to the culture – at least when looking at everyday life.

“At major events like LAN parties, other mechanisms come into play. Here, the significant majority of men among gamers has created some traditions that apply to the environment as a whole, including its food culture. But if you imagine a large LAN event with only women gamers, it’s easy to imagine that things would look healthier between the rows of computers,” says Thomas Skelly.